what we mean
You want to >be found, right<? You want your potential customers to type something in Google and completely ignore everyone else that’s trying to grab their attention.
You know it’s possible, you’ve seen it done, you just don’t quite know how to get there. Maybe you were even promised it hundreds of times already and it only worked that one time back in 2013.
>Rejoice, it’s doable.< Only the rules of the game have changed a little since 2013.
some technical mambo-jumbo
what is on page SEO?
On page SEO is the optimisation of text, images, video, and other content on each page of a website, in order to make it discoverable by its target audience.
how is it different to other SEO?
The term “SEO” involves tons of activities including on page optimisation, link building, and other SEM (search engine marketing) tactics.
why should you care?
The simplest answer is that *if your customers can’t find you, you don’t exist*. And while you do need to work on your entire search engine performance, getting your on page SEO is the first step. It’s like the base for your house – if you get this wrong, all the rest of your efforts will only yield temporary results (if any).
Real-life example: a customer we recently helped was paying for SEO for years. And she was discoverable but it was only by students in her field (we call this the academia curse). Once we started working with her she finally *became discoverable by clients who were buying what she wanted to sell*.
Even if the text on your website is a work of art, you need to make sure that search engines get you. It’s really simple:
if they don’t get you ▸ they don’t show you ▸ your people don’t find you
The great thing about on page SEO is that if you get it right once, you don’t need to keep pouring money into it. It becomes the solid base that you can count on time and time again.
how we go about it?
Addicted to well-organised processes, we have one for on page SEO, too! If you’re keen in getting this sorted for your website, we’ll take your hand and walk you through the steps utilising years of experience and plenty of technical knowledge.
To give you a clue, here are the steps we’ll follow:
- Review your website
- Establish what you want to achieve
- Create a plan of action (3W – Who, What, When)
- Information gathering
- Get it done
during & after the optimisation
On page SEO is not difficult, but it is really complex. There are tons of little things that need to be taken into account – the metadata of the images uploaded to the page, the structure of the text, headings, paragraphs, length of text, complexity of wording, audio, schema. The list goes on and on.
Thankfully, you don’t need to know all that because we do.
Nevertheless, you will be educated on what we’ve done. Although we offer on page SEO as a service you need to be an integral part of the process and once we’re done, you should know exactly what has been accomplished and how. Why?
So you can tweak it without it breaking as your business changes and grows.
So you can replicate it across other pages on your site when you need to add some.
Search engine optimisation by default is a process that requires roughly 6 months after its completion for significant results to start showing. You read this right – six months is not a typo.
Nevertheless you should be able to see a difference as early as 3 to 4 weeks. The most important change you will notice is that you will be found by the right customers – the ones looking for your services. In summary, you’ll get:
- More targeted traffic
- Fewer time-wasters
- Higher conversion rates
You are probably wondering:
What information will you need to get started?
We’ll be asking a ton of questions before we can get our experts working but there are two main ones: what is your product (that will ask for a very detailed description) and who is your client. If you want us to make you discoverable, we need to know who will be looking for you.
How long will it take?
The simplest answer is – we don’t know. The more detailed answer is – it all depends on how much needs to be re-done, what is the existing on page SEO, how many pages you have on your website, how quickly you can provide us with the information we need, and more.
On average, our experts are able to optimise 2 to 3 pages within a working day. If your site has 60, then the rough answer is that once we’ve gathered all the information it will take between a month and a month and a half.
How much will it cost?
We truly have no idea. It’s like trying to estimate how much it would cost to fit carpets in a house… What size of a house? What style of carpet? What’s the current flooring? Is it removed, will it need to be removed? Is the house furnished or not? Where is the house?
Unless we have the answers to some similar questions, we won’t be able to tell. So, instead of wondering – just give us a shout.
Can this be done as an ongoing service?
Absolutely. One of the things search engines are obsessed with is freshness of content. They want to make sure that website owners are constantly improving their existing site pages. So, you can get this service on a retainer basis and just relax, knowing that we’ll do all the heavy lifting.